Thursday, 31 March 2011

Question 4&5 What kind of media institution might distribute your media product and why? How will you attract/address your audience

Within this question we have to think about how we would advertise and distribute, and how do we apply this in order to attract a good target audience. Ways we could attract an audience could be through advertising. However we have to take into account that we are Candi studios are a low budget company with good equipment and facilities. Infinite Films is also a low budget production company so we have to find means of advertising that are not mainstream ideas. This would primarily be the internet. The internet is used to advertise most small independent media production, marketing and attracting an audience (target audience).  Sites like youtube and twitter and Facebook can be used to show adverts create webpages and web roll-overs, and also mini trailers. There is also shared screenings, dvd releases of the film, candi website adverts, blogs and pop ups independent film festivals, adverts on student union websites maybe ads in local newspapers or on posters and flyers. All of these forms of advertisement are low cost and would be suitable for a low budget company. As we all know to distribute to a good company there needs to be good forms of marketing.  Competitions could also be entered to maybe boost the possibility of the film being picked up by a higher budget distribution company in order for more of a chance of a higher viewed cinematic release.

Good places to build a target audience would be film websites such as Youtube, Vimeo and the BBC Film Network.

The BBC Film Network is a realistic showcase for film. It provides opportunities for young filmakers because of the niche audience that is attracted to amateur films and films that don't have enough money to distribute in a high budget way. This way the website gives the filmakers a chance to get their product to an audience. Here is an amateur film from the BBC Film Network.
http://www.bbc.co.uk/filmnetwork/films/p00fwg9h


The film Playground resembles a short thriller about a serial killer that is looking for his next victim, someone that has a bracelet he can collect. it started with his mother and then he killed his wife and twelve other victims. When it came to the thirteenth victim the tables were turned on him.

The film can attract an audience that enjoys the kind of psychological thriller that involves a story behind the antagonist and protagonist.  Obviously there would be a niche audience because there isn't a widespread audience and there is only one main thing the website does and that's films.  This way only Semi professional independent film makers or an audience to the BBC Film Network. I think the audience for this would be adults possibly 16 and over, it doesn't really appeal to anyone younger.

Vimeo Is a video sharing network site constructed differently to youtube because of the niche, which may change the audience.  This a film from Vimeo  called disposable

Vimeo.com7308322

This film has attracted a big audience and it also won a film a horror film festival best overall award. Although this is not a thriller, I think that the audience is still attracted by a niche and by popularity and word of mouth as well as shared screening. I think the audience for this film would be young adults possibly 15 and over.

Youtube is the most popular video sharing site. It reaches a wide audience and with a youtube page you can receive user feedback and provide good feeds. Youtube doesn't have a niche audience because the videos can apply to anyone. Their are music, comedy, TV shows and much more on youtube in order to keep the widespread audience.

Here is the film Drip

http://www.youtube.com/watch?v=XwwHrCld4C4

This film has attracted a local audience from their school and also an audience from outside of the schooling process. This may be because of the popularity of the school and the expectations from the students. I think the target audience for this would be 15 and over. This is because the psychological side may not be easily understood by anyone younger.

I think Omnipresent appeals to a young adult audience as well and we will get to see through shared screening how our audience like the film through feedback.

Question 4&5 What kind of media institution might distribute your media product and why? How will you attract/address your audience

Within this question we have to think about how we would advertise and distribute, and how do we apply this in order to attract a good target audience. Ways we could attract an audience could be through advertising. However we have to take into account that we are Candi studios are a low budget company with good equipment and facilities. Infinite Films is also a low budget production company so we have to find means of advertising that are not mainstream ideas. This would primarily be the internet. The internet is used to advertise most small independent media production, marketing and attracting an audience (target audience).  Sites like youtube and twitter and Facebook can be used to show adverts create webpages and web roll-overs, and also mini trailers. There is also shared screenings, dvd releases of the film, candi website adverts, blogs and pop ups independent film festivals, adverts on student union websites maybe ads in local newspapers or on posters and flyers. All of these forms of advertisement are low cost and would be suitable for a low budget company. As we all know to distribute to a good company there needs to be good forms of marketing.  Competitions could also be entered to maybe boost the possibility of the film being picked up by a higher budget distribution company in order for more of a chance of a higher viewed cinematic release.

Good places to build a target audience would be film websites such as Youtube, Vimeo and the BBC Film Network.

The BBC Film Network is a realistic showcase for film. It provides opportunities for young filmakers because of the niche audience that is attracted to amateur films and films that don't have enough money to distribute in a high budget way. This way the website gives the filmakers a chance to get their product to an audience. Here is an amateur film from the BBC Film Network.

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The film Playground resembles a short thriller about a serial killer that is looking for his next victim, someone that has a bracelet he can collect. it started with his mother and then he killed his wife and twelve other victims. When it came to the thirteenth victim the tables were turned on him.

The film can attract an audience that enjoys the kind of psychological thriller that involves a story behind the antagonist and protagonist.  Obviously there would be a niche audience because there isn't a widespread audience and there is only one main thing the website does and that's films.  This way only Semi professional independent film makers or an audience to the BBC Film Network. I think the audience for this would be adults possibly 16 and over, it doesn't really appeal to anyone younger.

Vimeo Is a video sharing network site constructed differently to youtube because of the niche, which may change the audience.  This a film from Vimeo  called disposable

<iframe src="http://player.vimeo.com/video/7308322?title=0&amp;byline=0&amp;portrait=0" width="213" height="120" frameborder="0"></iframe>

This film has attracted a big audience and it also won a film a horror film festival best overall award. Although this is not a thriller, I think that the audience is still attracted by a niche and by popularity and word of mouth as well as shared screening. I think the audience for this film would be young adults possibly 15 and over.

Youtube is the most popular video sharing site. It reaches a wide audience and with a youtube page you can receive user feedback and provide good feeds. Youtube doesn't have a niche audience because the videos can apply to anyone. Their are music, comedy, TV shows and much more on youtube in order to keep the widespread audience.

Here is the film Drip

http://www.youtube.com/watch?v=XwwHrCld4C4

This film has attracted a local audience from their school and also an audience from outside of the schooling process. This may be because of the popularity of the school and the expectations from the students. I think the target audience for this would be 15 and over. This is because the psychological side may not be easily understood by anyone younger.

I think Omnipresent appeals to a young adult audience as well and we will get to see through shared screening how our audience like the film through feedback.

How does our sequence represent particular social groups?

Another film that highlights the area of obsession and stalking is Fatal Attraction 1987, however we have decided to switch the stereotype of gender roles by having the girl stalking the boy, rather then the typical way round. Another difference is that in our product, the effects are more psychological, because it plays on the mind of the Victim (it is in a nightmare) rather then violence.Fatal attraction seems to have an audience aim of mainly adults, as it is set in a more old and mature setting, whereas ours is set mainly within the College as it follows the relationship between students who attend the college, the Stalker and her victim. Our sequence will have a different audience of perhaps more younger viewers, who could relate to the settings and the attitudes of people around them.
The effect of switching the gender roles will perhaps show girls as more powerful and less vulnerable as to how they were perceived before (like in the generation when this movie was released)
The use of the College as our setting will interest our target audience as it is a setting in which they can familiarize themselves with like in popular films like Scream and Boys N the hood which are predominantly set in schools

How our product develops and challenges forms and conventions.

From our thriller opening, we have some similarities to other openings... but in particular 'Memento' and 'The Shining'.

The use of the font looks almost identical to that of 'The Shining' however ours has the jumping effect, that is integrated throughout our titles, it helps to give the supernatural and eerie effect that we wanted to portray in our thriller.

Our titles can also have similarities to those in Se7en because of the small font and the bouncing effect it has, like one second they are visible, the next there not so. Also the blur effect in se7en is similiar to the end frame in our sequence, where when the victim wakes up it is a blurred distorted image.
note: our title looks more blue on the bigger screen

It was my idea to include a dictionary definition in our opening, to add a more authentic feel... It is also a classic Hollywood opening for a film, first used in a film called 'Impact' in 1949, other modern films have used this particular convention (though I can't think of one from the top of my head). However in our clip we have used the definition at the end of our sequence, so that we can present the audience with the action first and so that the title and definition will make more sense. 

I thought that we could have had an over-the-shoulder shot of the stalker in class, looking at a dictionary and a close up of the definition, however this may have been hard to film and there wouldn't be enough clarity. 
This is an extract from a book called the Classical Hollywood Cinema

This is our dictionary definition for our clip.

We have a close up at the end of our sequence, just after the flashbacks to add as a figment of the imagination of the Victim. The close up is of the Stalker like in the film 'The Stepfather', to sort of bring a creepy element to the thriller, to make it more suspenseful. It allows us also to see inside the character and familiarize ourselves with them, and see perhaps the 'psycho-ness' within them. They say eyes are the window of the heart right?




We also have a screen shot of the outside, from the stalkers perspective. Originally we intended it to be a split screen with the pictures on one half of the screen and the clip of the Stalker taking pictures on the other side and to perhaps show the action from different perspectives, however this does not fit the conventions of a psychological thriller. We just used the image that was taken as a still image, along with the sound of the click of the camera. We got the idea of the split screen from the film  Mezrine: Killer Instinct.








I wanted to have part of our scene to be set in a church to give a more supernatural and quite mysterious feel to the movie, the serene environment also acts as a place of quiet compared to other action that would happen in the thriller. I really admired the use of mise en scene in the modern adaptation to Romeo and Juliet, so i wanted to use the shot of the stain-glass mirror, to add some brightness and light to not make all the clips look dull. 
                                                            
                                                          
Here are some screen shots of our thriller :):





Wednesday, 30 March 2011

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products

The film that my group made has many elements of font, camera shots and the positioning of the title  from other films. The films that we had based out title sequence around were :
  • se7en - mainly for the way where we would position the credits
  • the shining- same type of neon-y font and format (but ours flashes like se7en)
  • momento - the flashback and the rewind (our rewind is at the end instead of it being throughout the sequence) and the title is at the end
  • Mezrine- screenshots that were used from 37-42 seconds.
here are the screen grabs of the similarities of what the real media products had to what we used:


if we look at where the credit is in this part of the sequence (from se7en) you could see where

Our media product is also quite similar to the opening sequence of "The Shining" because of the font that we had used (blue but the effect was flashing instead to give it a more psychological effect and feel).

Here are the 9 shots from shining: 


And here are nine shots from our sequence:














Q2. How does your media product represent particular social groups?

The first image is of Shannon waking up from a bad dream in our thriller and the second image is of Tom Cruise also waking up from a bad dream. The film from which i took it from is called Vanilla Sky where he is being stalked/ harassed by a former lover of his after his car accident. Our thriller is sort of similar to this film because in our thriller someone is being harassed, its different because the the character is a teenager and the stalking happens whilst in college whilst in Vanilla sky it happens right after his car accident and he doesn't remember anything that has happened to him in the past. Our film is aimed at generally young audiences supprisingly Vanilla Sky is aimed the age of 15 years and above, that doesn't mean that 15 year olds may actually be able to relate to this film, they will most proberly find it quiet interesting, something for them to go and talk about with their friends the next day.






























This film has inspired me because it is a really good film and it shows just how crazy some people can be which makes it have that sort of scary affect to it which is really enjoyable. I think our thriller imitates the same sort of suspenseful aspects that Vanilla Sky has.

Monday, 28 March 2011

Question 2: How does your media represent particular social groups

In our film we have our main character, the protagonist who is being stalked and the antagonist, the stalker who is trying to capture the main characters heart, not knowing that his heart is not for her to be captured by. An good comparison of this would be Obsessed. The film share a main character (black and strapping lol) and another girl from a different race is being attracted to him and he is completely against the idea of it. The differences are that our film is aimed at a teen and young adult audience however Obsessed may have a different niche. The male main characters are represented as vulnerable, which breaks the conception that men are more dominant over women. Here are the examples.

Q1. In what ways does your media product use, develop or challenge conventions of real media products?

Our media product is quiet similar to the opening sequence of "The Shining" because of the font used. Our font used is the same colour as The shining however with our font it moves which gives it a more Psychological feel to it. Here are some shots of both films:

These are 9 shots of The Shining:



These are 9 shots of our thriller OMNIPRESENT:










Here are 2 very similar close ups of both films title names, the backgrounds are very different we made out background black so the blue would stand out more and hopefully have more of an impact on the audience.






Q6. Audience feedback

Here are two examples of word clouds that i made of all the feedback we got from watching our thriller opening :)









The audience generally liked out thriller and i am proud to say i took part in the making of this film. The audience who watched it aren't exactly our target audience however they grasped the concept really fast, even though it isn't exactly hard to understand our thriller, because when the audience have to take a long time to understand it, it then becomes boring for them and they lose interest.

Question 6: Question Feedback and Comment


Here is a word cloud of my groups feedback.

As you can see, the bigger words are the most used words and they are all positive. So im happy that most of our feedback (in fact all of it) was positive and not negative.  

Audience Feedback and Comments


This is a word cloud, of what my class thought about our final thriller opening, pretty positive feedback I think :)
There was a lot of mention about the effectiveness of our thriller in its purpose, like how it managed to create suspense through the elements of mise en scene, camera, editing and sound.

Sorry the font is a bit dull though...

Question 6: audience feedback and comment

We've had to input some of our feedback from the class that have watched our film and commented, into Wordle and taken a screen shot of the presentation that it has provided.

This is part of our Question 6/8 of our total evaluation (it's not in numerical order)

I was really happy with the feedback received after the viewing of our film because we didn't receive any negative feedback

Friday, 25 March 2011

Making sure everything was in order

Yesterday we had to make sure that we had the names of our actors, our producer, our music creators ect. This was imperative that we included more credits and in the right order so it could resemble a proper title sequence. We attempted to do this yesterday but time got away from us do to other editing. It was then passed over to today to be edited. Now we have everything in order and our unconventional title still in the same place.

Livetype and adding more credits

Today using livetype, more credits were made, using the frigid effect, and some shadow and glow. Mary had mentioned that we had an insufficient amount of credits. She also mentioned that our indent also needs to be a part of the title sequence. Mary also said that it would be unconventional to put a title sequence at the end. However our film starts on a flashback and we want it to have a dream perspective where everything is back to front and not exactly clear but to be explained later on in the film. So the effects and text were inserted, and they were rendered and now and ready for the film.

The final edit

Today has been a stressful day and because of some unplanned accidents yesterday, the film has been majorly edited again today. The film now includes more credits, The names of the indents as part of the title sequence and bigger titles. Hopefully the stress is all done now and we can look forward to it being shown in the cinema.

LAST FINAL EDIT OF OMNIPRESENT THE ONE FOR THE CINEMA

Here is the final edit of Omnipresent ready for marking.... enjoy

Thursday, 24 March 2011

Another Day Of Editing

Even though tomorrow (friday 25th march) is our deadline, my whole class was informed that there would be no way in HELL where we will be able to do any form of editing. So our group treated today as our deadline for our final sequence.

When we entered class, and my group had settled down, we all discussed what needs to be done which was to complete the titles. I had personally thought this would be a BLAST! but was informed that we had to do it basically all over again because if there wasn't a spelling mistake, it would be that there are duplicate names within the sequence :|

It did make me laugh as there was a simple spelling mistake, but the laughter soon turned into stressed because the title was rendered and not save so we couldn't edit it and the process had to be redone from SCRATCH :|

Don't worry, a new hand took the mouse and by the end of the lesson (including break) we were done :)

Evaluation of rough cut

We did another rough cut today, both there are a few problems with what we have. However its mostly positives. We fixed our omnipresent definition at the end (it was a bit short but it was just a template to see if the group agreed with the concept) Thats done and ready. We also had to work on the name of the production company. My fault I spelt infinite like this "infinate" so that had to be corrected. (Guess that gave the groups a few laughs but i forgot my glasses lol) The livetype file couldnt be found so we had to remake it. That didnt take to long and it was done due to some good group work. We still have some things to do. We need to make the credits bigger and more visable. Apart from that we should have a great opening sequence

Our FINAL Edit of our Thriller Opening :)

After months of hard work we have FINALLY finished. So sit back and enjoy the ride 


OMNIPRESENT!





Thank you for taking time out to watch our thriller, I'm hoping you've found it very suspenseful and thrilling.

My opinion on the experience

Wow i'll be on 40 once this is posted :)

Well on a whole, I think our group has managed to work quite well together, although I think at the beginning we all assumed at this point in time, our film would have only needed the finishing touches and that we wouldn't be rushing to blog so rapidly to try and meet our deadlines. Though i think we will meet it perfectly, and knowing that we submitted the best work we could.

Throughout the process of creating our film, we have all managed to put forward our ideas on how we should make this film thrilling, and somehow slightly freaky (even though it is a psychological thriller). Shannon came up with the idea for our sequence, where the rest of us contributed ideas on our camera shots and locations, so we decided together what exactly we were going to convey to the audience with our piece.

During the half term we began to film most of our scenes, which included the church scene and the following scene in the alleyway place. This was a big chunk of our piece as it would be integrated in the middle, with Shannon's tossing and turning scene embedded throughout. The church scene was my idea as I thought it would bring a sort of weird element and it would make the stalker seem very psychotic. The location in which we filmed the following scene works very well because it seems like the stalker is following home.

The other shots we needed to film were in college, so it was quite fortunate...as we didn't have to travel and there wasnt much need for health and safety. It also helps with our film, because the main characters are still in college and it works well for the setting. And the tossing and turning scene gave us some problems as it needed to be re-filmed because it was too dark, however now it looks great. To be honest i think it gave us the kick we needed for the final push to get everything done and to stick together as a team

The experience has been good, and i have enjoyed working with my group. Olivia was the chief blogger and has helped us to keep everything on track with our filming schedule and what we need to do to improve. Jade has helped by contributing her ideas and her critique to help us make our thriller better, because she's very particular on what she wants. Shannon has helped with his technical know-how and did alot of the editing of the film. Me, I guess i've been a floater, helping around with ideas and re-making the soundtrack and starring in the sequence although I cringe everytime i watch it. We have shared alot of laughs whilst doing this project and we had fun, aside from those times when tensions were high and we would stress at one another.

Thrillers, who watches them?

Thrillers, hmm...there great but they dont compensate for much of the cinema industry ( like there's not that many of them compared to other genres) I wonder why?

These are some figures for the suspense films released in the year 2009.

 1) How many suspense films were released in 2009? How many films were released altogether last year?
In the year 2009, only 31 suspense films were released compared to a whopping 503 films released that year.

2) Action, animation and comedy account for 52% of Box Office in the UK in 2009. Why do you think these genres are so popular?
These genres are so popular because they are aimed at a mainstream audience, they are also the types of movies that families will watch together, expanding to a large audience. Also with the upcoming technology the animation graphics look really good, and with the rise in 3D movies these movies can become experiences not seen at home.
 
3) Why do you think Thrillers account for quite a low proprotion of UK Box Office takings (4% in 2009)?
I think coming up with an idea for a thriller and creating the pitch for it is much more challenging then perhaps for other genres. This is because thrillers have to thrill and excite the audience and keep up suspense throughout the film, which can be hard to do. These films also have many conventions that have to be kept to make the film successful. Also some thrillers do not target a mainstream audience like other genres, so it is hard to figure out how popular it will become.
 
4) Looking at the 'genre by gender' diagram, what information can be derived about Thriller audiences and gender?
This suggests that the main audience for thriller films are young males and perhaps rarely women, if for example the thriller has a sub-genre of romance. Therefore there should be more thrillers that both men and women will watch.
 
5) Look at the age certificate for 10 of the films featured on the teaching blog. What does this tell you about Thriller audiences?
Most thriller films have an age certificate for 15 or 18, this tells us that thriller audiences are mainly young adults, and that children or the elderly don't watch them. However people from ages 16-24 visit the cinema most often.